The SEO Process
The Steps to SEO & SEM
While every search engine optimization project is unique in its requirements and solutions, every project follows this general process:
Step 1: We will have an initial (phone or email) consultation regarding the status of your existing website, its general placement in the search engines, major online competitors, and the overall goals of the SEO project.
Step 2: Together, we will generate a list of your top keywords & keyword phrases for the project. We'll analyze your existing keywords, as well as your competitors keywords to determine which ones will likely provide the best results from the search engines.
Step 3: We begin an in-depth analysis of your site's structure, layout, format, and content to determine what modifications need to be made in order to optimize the site. We will propose our suggestions for your review and approval.
Step 4: Following your approval of our modification proposal, we will begin making the changes to your website including modification of meta tags, page title, ALT tags, filenames, website copy, etc. We will notify you when the changes are complete.
Step 5: We will submit your site to the 3 major search engines, Google, Yahoo, and MSN. Results may be seen in as little as a week or two. For brand new websites, it could be 6 months to a year before your site starts to rank well in the engines.