Archive for the ‘SEO’ Category

Do you have a local business? Don’t forget to register with Google Places!

Wednesday, September 26th, 2012

When you need to search for a local business or service, you go to Google and type in your search request.  Let’s say that’s “Houston Bakery.”  Here’s what Google is going to show at the very top of their results list, even before any of the organic listings:

Google Places Listing for "Houston Bakery

Google Places Listing for "Houston Bakery

If you have a business whose target market is your local area, make sure you have your business details registered with Google Places (listings are free).  This is extremely important to do because you could be visibility in the local search results that always appear on page 1 of Google Local searches. So even if your website link is on page 2 or 3 in the “natural” rankings, your local listing could be appearing on page 1, bringing you more visibility and traffic.

Adding your business is very easy and you can start by going to http://www.google.com/places.  You’ll input your physical address, business details, and keywords.  Google will then need to verify your physical address by sending you a PIN in the mail.  Once you receive that, you can confirm your account and then you should see your new listing appearing in the results shortly thereafter.

 

 

Should you respond to that reciprocal link request?

Monday, October 18th, 2010

We’ve all received those email requests, right?  The sender says they found your site and think that your site would be a good fit for a reciprocal link with their site.  Should you respond?  Our advice?  No.  Here’s why:

1.  Google views 1 to 1 reciprocal links with a very, very low importance.  This means that even if you create the links between your sites, it is not helping you from an SEO standpoint in any big way.  Google much prefers one-way inbound links to your site because that scenario is considered “neutral” and holds more weight with Google.

2.  Google is can actually penalize your website for participating in these linking schemes designed for the sole purpose of increasing your site’s ranking.  You should always ignore requests from web spammers who most likely will link your site in one of these flagged sites and that association could decrease your ranking.  Don’t take the chance.  It’s simply not worth the penalty of losing your ranking.

3.  Spend your time and resources creating a great site with great content.  That’s the best advice I can give you because if you do that correctly, then people will naturally link to your site over time and this will provide the greatest benefit to your site’s ranking.

Remember that the risks of cross-linking and link exchanging far outweigh the benefits.